The creative brain tends to encounter the world in a more raw and direct way; curious, asking questions. The analytical brain processes using symbols and logic; drawing conclusions, creating consensus. Employing the whole brain—balanced and active—is where creative-productivity begins.
There are beneficial traits associated with the creative-productive mind. These include:
'Spontaneous' insight into complex issues
Curiosity and inquisitive engagement
Testing the implausible and nonsensical
To a surprising extent, for most individuals these traits can be developed. Coaching and workshops, cross functional team building, changes to physical environment, and encouraging risk and new approaches are helpful.
On the organizational level, a more creative-productive company can be a game changer —new synergies emerge, process and strategy improve, and change is more effectively anticipated and managed. Looking at the 'big picture', the opportunities (one could say probabilities) for innovation, growth, and profitability emerge.
In part, this is a process of trial and error. Be open to the possibility that successes might come from unexpected places or in non-traditional ways.
Employing the creative-productive mind in a sustained and purposeful way can be transformational, both personally and organizationally.
For those looking to commit to a plan. Robert Lynch Consulting provides RightBrain@Work one-on-one coaching and organizational consulting - either at our Piscataway office, your location, or via Skype. Commitment begins with 8 sessions for individuals and small groups. Organizational consulting is customized to your group and specific goals.
Contact Robert for more information or to begin a program.